European Call Center | US Firms de-risk European market development
According to IMF collated statistics Europe accounts for 20% of all US exports. The subset of 17 Eurozone countries accounts for 14% of exports, behind bordering neighbors Canada and Mexico. The UK and Germany are the most important US export markets in Europe. The Eurozone crisis is complex and its impacts are far reaching across the political, social and structural landscape. The downturn in Europe, for example, is clearly hurting US automobile exports. The US banking system is intrinsically connected to Europe through investments, bonds and complex hedge fund instruments. It does appear that US business confidence in Europe’s ability to drive sustainable growth is at best unstable and at worst non-existant. The lazy analysis may suggest that Europe is not a priority for pursuing new opportunities for US export growth. But is this true?
An alternative analysis is that opportunity in Europe is not only significant, it’s critical for most export/growth oriented US businesses. In the current environment, exploiting European opportunities needs new and flexible business models for both US firms already in Europe and those considering new market entry. This is where European Call Center / BPO providers can be part of a reliable business growth strategy that de-risks the current complex and multi faceted challenges.
The business headlines today, for example, are full of political and economic uncertainty in countries like Italy. The fact is that US exports to Italy have grown in 2011 in the midst of this crisis. The Eurozone Crisis is creating a number of opportunities for US firms, including:
- The global recession has re-shaped consumer expectations across Europe, making them more price conscious and demanding of quality and service. Online technology and services are much more mature in the US. Our prediction is that e-commerce enabled services will be high growth in Europe, with smart firms using European Call Center companies to provide multilingual support
- Secondly, many European industries need dramatic transformation (banking, public sector, health care, financial services etc.) In many cases American business models are very pertinent to enabling these required transformations. Uniquely, non Europeans are probably more able to take a pan-European perspective, and organise operations on a continental, rather than within national boundaries! Again, experienced pan-European Call Center companies can provide Europewide expertise for business processes
|In summary, the current crisis in the political and economic life of the Eurozone is generating opportunities with genuine demand for change coming from European consumers. Innovative US firms can profitably be part of the transformation process! By partnering with an experienced pan-European Call Center provider, the linguistic, cultural and legal risks of Europewide operations can be mitigated.
Contact us to find out more about our how our European Call Center can help with your European Market Development / Entry project – something in which we have a successful track record!
Authored by John Drury, Sales Director at INTERACTION of Europe.